SEO or Search Engine Optimization refers to all techniques used when developing a website to promote its natural ‘unpaid’ ranking with search engines (also called organic ranking).
Having a website is only the first step.
Having a website that is found by search engines is the ultimate goal: SEO is crucial for the success of your website.
When traffic to your website improves, so does the visibility of your brands, products or services.
So, how do you improve your website ranking?
The first thing to know to avoid any scam is
Each search engine uses a very sophisticated algorithm to rank each website and these algorithms change regularly.
They take many factors into account like:
- Richeness of your website content
- Popularity (number of visitors)
- Backlinks and quality of these backlinks (other websites linking to your site and their ranking)
- Crawlability (quality of the coding)
- Popularity on social media, etc…
What we do to improve your ranking
- Optimising website copy writing
- Adapting keywords and page titles
- Adding meta tags
- Building back links
- Integrating social media
- Optimising URL structure
- Adding rich snippets
- And many more …
Search engine marketing (SEM) and Pay-Per-Click (PPC) online advertising campaigns can provide quicker solutions.
SEO is a continuous process of change implementation and effects monitoring.
We also offer specific SEO services tailored to your goal and your budget.
Monitoring traffic to your site
Monitoring traffic on your website is essential to determine wheter your website is achieving its planned goals.
DigIdeas provides full website analytics services >>